The Evolution of Musicianship

Signing a record deal used to be the ultimate goal for musicians. It meant access to studios, marketing and distribution, but now, those things are available at a few clicks or tap of a finger.

There are more independent artists now than ever.

Many famous examples have taught us the hard way how independence is better for artists. And in 2024, with all these tools and tech in reach, there’s no reason not to be independent.

The current uptick in independents is making tidal waves in the industry. Musicians are making music and money on their own—and changing everything.

This Is a Revolution

It has never been easier to be a working musician. Platforms like StudioBook let you book and pay for recording sessions and it’s easy to get music on a streaming service. Release a track, then share on social media for exposure. No label required.

For Money and Freedom

Bypassing a record label lets artists keep more revenue from their music sales, streaming, and merchandise. But money’s only piece of the pie.

Independent artists have freedom to make art authentically, at their own pace, adding to the industry in a unique way that record labels wouldn’t. They can explore creativity and aspects of their personal brand, including how to interact with their following.

Connect more closely with an audience—choose how and when to entertain DMs and comments. Independence means you control your money, art and relationship with fans. You control your career.

An Evolving Industry

Independent musicians add to a richer and more diverse industry. They bring out new genres, styles, and innovations for listeners around the world. Their growth in popularity has already led to a change in the music landscape, but the evolution is only beginning.

Join the Movement People around the world are recording and releasing music just for fun, to see what happens, and they’re selling. Independent artistry is revolutionary.

As more artists come out of the woodwork, remember they are not competition against you or your career. In numbers, there’s more power and potential for positive change, to make music better. Together we can build a more inclusive industry, powered by artists themselves.